Designing Brand Identity and Packaging for a Chocolate Brand

Role
Brand Designer and Creative Director

Tools
Adobe InDesign, Illustrator, Photoshop and Lightroom

Duration
Three Weeks

Step 1

Research and concept

I knew I wanted to design a chocolate brand inspired by south asian flavors, especially from Bengaluru, Karnataka. So I looked into south asian brands and I also researched a bit into chocolates grown in Karnataka.

Step 2

Logo Design

Designed the logo and the color palette first. The area where chocolate grows in Karnataka is also famous for wild elephants in the area. They are the true keepers of the forests in dense Karnataka forests.
Naturally, I gravitated towards the elephant Logo mark. The typography was anchored around the roots of India. A bold, maximalist typeface with a vibrant color palette was picked.

Step 3

Packaging layout and iteration

Built a custom die line for the packaging and developed an entire product line. The challenge was organizing a a lot of product and ingredient information along with the nutrition chart, key symbols like the kosher and the bar code.

Step 4

Color application and refinement

Developed two full-color directions: a dark navy and red version, and a teal and orange version. Both were completed before making the final call.