The original logo

Overview

Tellus Coffee is a family-owned café established in 2020 that focuses on creating a thoughtful and calming coffee experience. While they offer a playful food menu, loose-leaf teas, and a variety of espresso drinks, it is the atmosphere and care behind the coffee that leave the strongest impression on customers. The place has tons of natural light, greenery, and open seating, allowing guests to either relax or work comfortably. All coffee is roasted in-house using a zero-emissions roaster, reinforcing Tellus Coffee’s commitment to sustainability and ethical sourcing.

Tellus Coffee places strong emphasis on environmental responsibility and community. Its current branding leans toward a natural, understated aesthetic. However, while these values are clearly present in their mission, the visual identity does not consistently communicate them. Across its logo, signage, packaging, and digital presence, the brand lacks a unified system that reflects the care and intentionality in its coffee-making process. This disconnect causes the brand to feel less refined than the experience itself.